We will monitor your ranking on search engines to ensure you are getting better results. We start by setting a goal and tracking the most important website metrics to set a benchmark for performance. We will advise on when to make content changes in order to help you avoid making several unrelated changes simultaneously so you can always keep track of what was responsible for your sites improved performance. Blue Nova Marketing is at the heart of your SEO efforts. Optimize your business success with us today.
Search Engine Optimization (SEO) & Branding
Your digital marketing strategy is incomplete without Search Engine Optimization (SEO). Effective marketing requires that your website is optimized. SEO is integral to driving customers to your business.
What is Search Engine Optimization?
SEO is a collection of tweaks and best practices that help your website rank higher in search engine results, thereby driving more leads to your site and potentially more sales. Here is why you need Blue Nova Marketing to handle your SEO.
- SEO in 2023 is far more complex and involves a much broader scope of considerations.
- Although SEO once involved very basic tricks suck as keyword usage and tagging, things are a lot different now.
- Nowadays SEO is a full-time job for small businesses, and many are turning to website design and marketing experts for assistance.
We will create a lasting SEO strategy for you
Since SEO is an ever-evolving field, it is important to hand it over to the professionals. As user behavior changes, and as search engines develop better algorithms, so does SEO capabilities develop. Over time standards change and evolve, thus making it risky to stay rooted in outdated techniques. DO NOT even think about winging it, you cannot skip SEO.
It’s not just the online marketing industry that’s evolving; your business’s industry is also maturing. So when it comes to SEO, you really can’t “set it and forget it.” You need to continue monitoring and tracking how well everything is working so you’re always one step ahead of the competition.
In strategizing with you to create an SEO strategy, here are a few salient questions we would help you answer;
- Who is in your target market?
- What is your market searching for?
- Where are they located?
Now you are thinking, Why do I need SEO?
1. Your Business Needs to be Visible online
The web is the new world and it is where your customers are. However, apart from Google, a significant portion of searches take place on alternative sites. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery New York.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, we at Blue Nova Marketing focus on those that translate into conversions, revenue, and profits. Do you know that 80% of buyers use search engines to find information? WOW!
2. Website Accessibility Is Key
No one is going to patronize you if your site is not user-friendly. You probably did not know this but, better designed sites make better sales. So can you answer these quests questions in the affirmative for a fact?
- a. Are the navigation and the font on your website easy to read and click through on a mobile device? A user-friendly website, with interesting and easy-to-find information is what will boost your traffic. We will build each page around keywords, with unique content, so search engines can easily index and rank you higher.
- b. Is your website secure? In 2022, website security was front and center. No one wants to buy a service or product from a site that looks like a scam.
- c. Is your site fast enough? Can it load under 3 seconds? 55% of users will dump your site if it doesn’t load quickly. Your awesome content won’t even matter. Ouch!
All these come down to design. Let us handle it.
3. You Need to Establish Trust
The need to establish authority by clearly communicating who your company is cannot be overstated. Think about it, when you’re thinking about hiring a company wouldn’t you rather go with one list of references, awards and certifications in a visible part of the web? Superior link building and pages like “meet the team”, we will put a face to your business and separate your company from the rest while creating a trustworthy digital presence for your business.
- a. Is there anyone linking to you? When other sites links to yours, search engines consider that an indicator that your site contains valuable content. A decade ago, loads of links from low-quality sites was all it took to get your SEO done. Today, the value of a link to your site depends on the quality of the site that linked to you. We will ensure that you get links to your business from high-traffic sites, and this will do wonders for your ranking!
- b. Social media has a pivotal role in building trust. It is an evolving platform that has metamorphosed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will attract more people to your profile. This will eventually attract them to your website. The better you look on social, the more people believe you.
4. Analytics and Monitoring