Paid Marketing Services (PPC & CPA)
Paid Marketing Platforms (PPC)
Paid marketing also known as PPC can be performed on several different platforms depending on the business goals. Google Ads (previously known as Google AdWords), Facebook Ads, LinkedIn Ads are just a few to name. All platforms get paid directly for placed advertisements. The first step in budgeting is understanding your industry’s audience and interest, as well as your client/customer value. Let us help you find a budget that achieves your goals by determining a minimum cost. We can create a scalable budget after the initial data is collected that utilizes analytics and previous campaign results to produce more effective campaigns.
Several things must occur when setting up these platforms to ensure success, thus expertise knowledge is essential to be effective. This can easily cost thousands of dollars. This can have an alarming, shocking financial impact. Codes and analytics on the website and platforms ensure success is obtained within budgetary guidelines. Alerts and triggers are setup to prevent spending over budget.
Each paid marketing platform Is unique abilities and need unique goals. Clearly define you business’s goals, as well as the expectation for each marketing platform. An initial consultation is designed clarify your goals, while fostering a deeper understanding of your business as a whole. Every client is unique, as every business is unique. Our goal is for you to understand the reasons behind our consultant’s suggestions so that you can find the best platform to achieve your goals in your industry.
Paid digital marketing has redefined the way brands reach and interact with their customers. The rewards can be immense, but done incorrectly it can be a money pit with little profit. Blue Nova Marketing is here to make sure that you get the best value out of all your marketing campaigns.
Facebook Marketing
With Facebook continually evolving, and new algorithms emerging by the day, social ad spends (especially video, and, particularly, mobile) has changed and will continue to do so. What was a means to socially interact on the web has now emerged as a powerhouse in searching for services and products.
Facebook universally markets to to all ages. It transcends borders, enabling the world to interact and keep it up to date with friends and family. Social media will continue to play a giant part in brand marketing, as well as helping with businesses SEO. Strategies are numerous, and ever evolving. We here at Blue Nova Marketing assist your business in planning a strategy to capture its share of the market. Striking the right balance is absolutely key and we can help make your business’s FaceBook marketing campaigns successful.
LinkedIn Marketing
LinkedIn is a social media platform that is a more or less a no-nonsense social media website. This platform is designed to target professionals and to update people with knowledge and business-oriented news. This is a great platform when doing business to business sales,as well as targeting certain hierarchies in companies in a particular industry. Argumentatively the highest priced platform, but the rewards typically are high as well. This marketing platform isn’t as robust as many others, so a great expertise of knowledge is needed to circumvent it.
Understanding your client’s lifetime value is a strict correlation on how to plan a campaign using LinkedIn. We are experts at breaking down the cumbersomeness and able to gain huge results from LinkedIn for our clients.
How to Ensure Success
With each paid marketing campaign we undertake, we start by determining which platforms are relevant to your brand and which aren’t. Each has its own tone and unique rules of engagement so what brands categorically shouldn’t do is hit every channel and hope. Let us strategically plan a paid marketing campaign for your business. Contact us for a no cost consultation today to put together a strategy that guarantees success.
